It is very hard to find a social networking agency that does not have a Facebook page or at least has a page on which they display their services. There are so many Facebook marketing agency Malaysia too, but only some of them actually work well with the local market. There are several reasons for this, but the most important ones are as follows:
Facebook Page vs. Local Marketing Many social networking agencies have pages on their Facebook page that they use to promote themselves and their products/services to their customers locally. They think that this will be a good way to spread their business name because their product(s) and services seem to appeal to the local market well. However, their customers are not aware that these products and services exist outside of their town or city. So, while their Facebook page has customers, it doesn’t necessarily mean that they are targeting those customers. You can see why this can be a problem, especially in a highly competitive field like in Malaysia where there are thousands of other companies trying to get customers like you.
Facebook Page Versus Local Marketing A good local marketing strategy should include creating a Facebook page for your business, which is visible to those in your local market. This page should have links that lead customers directly to your website. When someone clicks on one of those links, they will have the opportunity to learn more about what your company has to offer and possibly make a purchasing decision if they like what they see. With your Facebook page, you have the ability to gain new customers without having to spend much money on advertising.
Facebook Page Versus Local Business Advertising If you are just starting out and don’t have much competition, then you may want to invest a little bit of money in local advertising for Facebook. But, if you already have a large enough fan base, then you may not see a need for local marketing. Just be sure that you create an attractive page that attracts customers to it. For example, give customers helpful tips on how to use their Facebook pages. Offer coupons and other freebies to increase your Facebook fan base as well.
Facebook Page Versus Search Engine Optimization (SEO) Most businesses believe that Facebook is not an effective platform for SEO because it is a social network. However, many search engines still consider Facebook to be a highly-ranking website. In fact, over half of all searches conducted on Google are done on Facebook. Therefore, it is important that you work with a marketing agency that understands SEO and how to drive traffic to your page. They can provide you with strategies that incorporate Facebook into your overall marketing plan.
The bottom line is that Facebook marketing is beneficial for any company, no matter what type of business it is. It can increase customer awareness of products and services, allowing you to build relationships with those in your local market. It can also help you gain more sales, allowing you to save money on overhead costs. By investing in a small start up budget, you can enjoy the benefits of a Facebook page for your business and begin increasing your clientele in a very short period of time.